How to choose the right social media channel

How do you choose the right social media platform? Here are a few things that helped us to figure it out.

1. What do you want to achieve? Is it sales? Or to make people excited about your brand?

2. Choose 2 or 3 platforms to focus on and let 1 have your full attention. Better have a few platforms that have your full focus than dividing it and mismanaging it. 

(Hey, we don’t have all the answers, we just share them when we find it)