Our Story
Building your brand, strategy and image is our passion!
Get to know us
BYAustin is a Netherlands based brand & communications consultancy firm centralized in The Hague, the Netherlands. It’s our mission to help our diverse group of clients from start-ups, international organizations, institutions and public personalities to build a strong brand on international markets, specifically the African and Diaspora markets. We specialize in branding & communications, media & broadcasting, business development and Diaspora Relations. We have facilitated clients like Growing Business Together, a Dutch acceleration program for Dutch-Ghanaian entrepreneurs, Uganda’s Best Farmers tour, Netherlands-Ghana Trade fair, Act of Travel, International Business School The Hague, The Ghana Embassy to the Netherlands, HiRadio, The Ghanaian Dream and more.
Making your brand matter
Standing out from your competitors is key in any market. And having a brand that handles it’s market with a strategy produces the results your business is looking for.
Mission
We help you set up your channels to reach and engage with your audiences without losing your company values. Our team of independent specialists know what it takes to rightfully implement anything digital, make the correct use of social media and specialise in the use of social tools. We make you, you.
BYAustin has a set vision of values and beliefs. BYAustin as a company strives on respect, honesty, trustworthiness, innovativeness, creativity, passion and a sense of security. These are reinforced by treating employees and customers fairly. By making employees part of the decision-making process, staff are asked to communicate effectively through the company’s communication channels. Employees are expected to work diligently, work within their comfort zones, be flexible, take part in group activities, help one another out and provided with various software to make work easier. Also, the organization ensures a safe and healthy environment for workers.
Our mission is to help every SME start strong from the get-go. We help you overcome the hurdles of building and engaging with your (online) audience on a consistent basis. Building your brand, strategy and image is our passion!
We’re a young and vibrant team who know the ins and outs of the digital world. We work with marketeers, digital strategists, graphic designers, writers/editors and content creators to provide the best service.
Our solutions
What we offer:
- Creative tailored solutions.
- A personalized experience for SME’s, experts and public personalities
- Knowledge of the African Diaspora markets.
- Curated and affordable digital services for small and emerging companies.
- A young, multi-skilled and flexible team.
Our Team
Augustina Austin Founder & Creative Director
BYAustin is founded by Augustina Austin, popularly known as MS.ABA. She is as a multifaceted-entertainer: a music artist, an award-winning radio-personality & broadcaster and communication strategist. She is passionate about brands!
Our Freelancers

Saaiqa Merali
Felicia Maassen
Felicia Maassen is an International Communication Management student at The Hague University of Applied Sciences. Born in the Netherlands, she relocated to Ghana, re-relocated and schooled in England-London, and is now living the Netherlands and completing her studies. Coming from an African and Diaspora background, Felica is passionate about content creation, loves writing and interested in a career that focuses on business marketing communications.
Our partners
When your requirements doesn’t meet our services, we work with our partners to get you the best results. Are you also looking for business development or do you need an extensive website, like an e-commerce platform. We work with the following partners to make things happen.
Aonda Technologies (for your e-commerce web services and business development)
Frohost (for your e-commerce websites and web hosting)