Augustina “MS.ABA” Austin
BYAustin is founded by Augustina Austin, popularly known as MS.ABA. She is as a multifaceted-entertainer: a music artist, an award-winning radio-personality & broadcaster and communication strategist. In 2016 she founded BYAustin, where she has made it her mission to help a diverse group of clients from start-ups, international organizations and non-profits to build a strong brand. She has worked as an editor and communication executive for companies like Eneco, This is Africa/Ghetto Radio and Truvalu.startups (formerly known as iMPACT Booster).
Augustina discovered that start-ups often run into the hurdles of building a consistent online presence and a communications strategy, due to lack of time or budget. She also discovered that starting off with a strong brand identity was often regarded as costly in the beginning stages of doing business. BYAustin intends to be an easy and practical guide for companies to start their business with a strong brand, appeal and online presence. Augustina’s experience in African and African Diaspora markets adds a fresh perspective on utilizing a strong brand combined with online communications management.
For over 10 years Augustina has passionately worked towards connecting the young African Diaspora with the African continent. She has been a board member and communication executive of Young Ghanaian Professionals Benelux, a Dutch-Ghanaian union for career development, for over 7 years. Augustina creates platforms to support Diaspora development and women empowerment alike, such as Abina Online, SHERO and Africa on Focus. Augustina also serves as a board member for Ghanaian education development initiatives, like a King in Ghana and Heart of Grace.
Augustina believes that in life, opportunities don’t just present themselves however, you can attract the right opportunities when you dare to create, develop the right appeal, and most importantly, strategize your brand.
Augustina also provides pitch and media training. She regularly performs as a music artist in the Netherlands and Ghana. The presenter also hosts her weekly radio show: Africa on Focus on Hi-radio every Sunday from 7pm (CET).
In 2018, MS.ABA was awarded by the Tema Citizens Club of the Netherlands for Outstanding vision, dedication and distinguished service to the Ghanaian community of the Netherlands. In August 2019, the presenter won Best Radio Presenter of the Year by the Swedish based Afro-Diaspora Influential Awards.