A good read

The Brand Blueprint: 5 Essential Steps to Build a Strong Brand

Building a strong brand is not just about having a catchy logo or an active social media presence—it’s about creating a clear and strategic identity that resonates with your audience. Working with experts has taught me that cutting through the noise and going back to basics is crucial. A well-defined brand model helps clarify where you want to be and how to get there. Many experts struggle with branding because they fall into the trap […]

How to Successfully Approach Friends, Family, and Close Networks for Funding

By Eric Osei (New Africa Impact Fund) Raising capital is one of the biggest challenges for entrepreneurs, especially in the early stages of a business. Traditional funding sources such as bank loans, venture capital, and grants can be difficult to access without a proven track record. This is why many entrepreneurs turn to their friends, family, and close networks for financial support. However, approaching loved ones for funding requires a thoughtful and professional strategy to […]

Tips for business

How to Know When Your Brand Works for You

Building a brand is a significant investment of time, energy, and resources. But how do you determine if it’s truly working for you? The answer isn’t always straightforward, as branding success can be challenging to measure. However, with the right focus and clear metrics, you can assess its impact effectively. Here’s how: 1. Define Your Metrics Every brand’s success will look different depending on your goals. To evaluate if your branding efforts are paying off, […]

Talkshow

Africa on Focus Talk Show Returns with New Series!

The Hague, Netherlands — Africa on Focus, the groundbreaking talk show highlighting the achievements and stories of successful Africans from both the continent and the diaspora, is back for an exciting new season. Since its debut in 2018, Africa on Focus has become a key platform for amplifying the voices of African entrepreneurs, professionals, and changemakers. Led by Ms.aba and Donny Addison, the show has showcased diverse perspectives on business, career, and leadership within the African […]

Business Career, Things we do for Likes!, Tips for business

How to Show the Human Side of Your Brand

How building relationships save future businesses (part 2) In How to Grow Brands we can Trust, we shared our learnings on why building trust has become more relevant in business today. To simplify the topics of building your business presence and listening to your customers I promised to share a part two of our article. So here it goes. Tap into three more tips to help you build the business and customer relationships suitable for […]

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