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Showing the human side of brands

How to Show the Human Side of Your Brand

How building relationships save future businesses (part 2) In How to Grow Brands we can Trust, we shared our learnings on why building trust has become more relevant in business today. To simplify the topics of building your business presence and listening to your customers I promised to share a part two of our article. So here it goes. Tap into three more tips to help you build the business and customer relationships suitable for

Women about Business aims to empowering African Businesswomen

Meet Women about Business, a monthly conversation led by noted young Dutch-Ghanaian entrepreneurs MS.ABA, music artist and brand consultant and Kimberly Ofori a passionate entrepreneur and scale up consultant to empower global African women in their entrepreneurial journey. The two young entrepreneurs discussed MS.ABA’s mission to empower and connect the young African Diaspora through her radio show: Africa on Focus. A weekly entrepreneur focused radio program on Hiradio aimed to empower young global Africans. Kimberly


How building relationships save future businesses In Things we learned during this Lockdown, Lessons for creative businesses, we highlighted the importance of creating brands people can trust. We shortly touched on the importance of relationship management and how to implement that in your business operations. Time to go in depth and share some of our real time experience you can take notes from. “Buyers trust friends, family and business partners” (The visible Expert, 2021) Having

You are Free to Choose your Future! Discover your MBA on October 2 (A BYAustin recommendation)

Do you want to take your career to a new level and uncover your leadership potential? Then join us for the Access MBA online event on October 2. Access MBA educates, matches, and connects prospective MBA applicants with accredited and top-ranked business schools from around the globe. On October 2 you will have the ideal opportunity to learn more about the world’s most recognised business degrees. Speak with admissions directors of leading international institutions from

Things we learned during this lockdown

Lessons for creative businesses Phew, these last (almost) two years have been quite ‘different’ to say the least. I’m part of a generation that is going through a pandemic for the first time. Every part of life has been challenged and so has business. Where challenge comes, is where lessons rise. And this has been the case for BYAustin. Here’s are lessons we feel are relevant for every creative business. 1.  People need relationships more

Ready to Elevate Your Professional Career Journey? Core Hospitality is Calling!

Ghana’s preferred hospitality recruiter is HIRING! when looking for the perfect job, it can be overwhelming or even exhausting when you feel lost. Core Hospitality is looking to expand! Do you have what it takes to join their team? Read more and find out. Your new dream job is just a click away. About Core Hospitality Core Hospitality is a Hospitality Company with a focus on Concierge, Recruitment and Consulting. Being the preferred recruiter for

Time for a New Job? Here’s How to Decide (a BYAustin recommendation)

When times are challenging, you need to make smart choices. Choose the best MBA for you. Join the Access MBA online event and connect online with the world’s leading business schools such as Amsterdam Business School, Maastricht School of Management, Imperial College Business School, Hult International Business School, IESE Global Executive MBA, IE Business School, University of St. Gallen MBA-HSG, ESCP Business School, EU Business School, Robert Gordon University Aberdeen – RGU and many more. 

Ghanaian government seeks to create local employment through international partnerships

Written by Augustina Austin (BYAustin)Dutch Parliament welcomed Honourable Hon. Gifty Ohene-Konadu (One District One Factory) Ghana’s Ambassador to the Netherlands, Her Excellency Ms. Sophia Horner-Sam and a select group of Ghanaian entrepreneurs on Tuesday 28 January 2020 to start conversations on building partnerships between Ghana and the Netherlands in various priority sectors.   Mr. Chris van Dam (House of Representatives in the Netherlands), emphasized the importance for transparency and how that remains for the Netherlands when
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