How do you choose the right social media platform? Here are a few things that helped us to figure it out. 1. What do you want to achieve? Is it sales? Or to make people excited about your brand? 2. Choose 2 or 3 platforms to focus on and let 1 have your full attention. Better have a few platforms that have your full focus than dividing it and mismanaging it.  (Hey, we don’t have

We all know it: social media is the ‘thing’ now. Or at  least it seems that way. I receive the questions so many times: how can I use social media in the best way? Does it matter that I’m not on my phone all the time? The answer is: it’s not a problem until your target audience finds it difficult to find you online. The coming weeks we will get more into which social media

In the “Things we do for Likes” group we discuss online tips and tricks we can use to improve our graphics, social media, photos, videos, blogs, websites for our business or brand. Join the community for content creators on Facebook and Youtube. You get to decide which interesting topics we will discuss. We will make sure you get all the needed information. Since it’s the start of the new month, let’s discuss our topics to

Workshop at the Afro Student Association Getting your podcast off the ground takes structure and planning. We had the opportunity to give the managing team of @afrostudentassociation a workshop to discover what it takes to set up a podcast. BYAustin is the executive producer of Africa on Focus, a weekly talk on Africa, the Diaspora and success stories. Are you keen to know what it takes to set up a podcast? Learn more on podcasting

Training for the Buddy program A powerful pitch takes creativity. Who dares to squeeze all his or her business information to one minute?  It was a pleasure coaching the entrepreneurs of the Afro Euro Buddy program to effectively pitch a business case to investors. “Every business has a story, it’s all about revealing the right content.” Augustina Austin (founder BYAustin) Do you want to learn more on how to effectively pitch your business? Are you