Tips for business

How to Know When Your Brand Works for You

Building a brand is a significant investment of time, energy, and resources. But how do you determine if it’s truly working for you? The answer isn’t always straightforward, as branding success can be challenging to measure. However, with the right focus and clear metrics, you can assess its impact effectively. Here’s how: 1. Define Your Metrics Every brand’s success will look different depending on your goals. To evaluate if your branding efforts are paying off, […]

Stay Connected with Your Clients and Audience

Many of the clients I work with sometimes worry about reaching out to their own clients too often. They wonder if following up with leads or continuing contact after a project is complete truly adds value, or if it risks coming across as intrusive. This is a valid concern, especially when you’re in an industry where people are already inundated with ads and promotions. However, one thing remains true: staying in touch is almost always […]

Business Career, Things we do for Likes!, Tips for business

How to Show the Human Side of Your Brand

How building relationships save future businesses (part 2) In How to Grow Brands we can Trust, we shared our learnings on why building trust has become more relevant in business today. To simplify the topics of building your business presence and listening to your customers I promised to share a part two of our article. So here it goes. Tap into three more tips to help you build the business and customer relationships suitable for […]

Brand Building, Business Career, From the Founder, Tips for business

HOW TO GROW BRANDS WE CAN TRUST

How building relationships save future businesses In Things we learned during this Lockdown, Lessons for creative businesses, we highlighted the importance of creating brands people can trust. We shortly touched on the importance of relationship management and how to implement that in your business operations. Time to go in depth and share some of our real time experience you can take notes from. “Buyers trust friends, family and business partners” (The visible Expert, 2021) Having […]