Why October Is the Perfect Time to Refocus on Your Business
September often feels like a reset. And now that we’ve landed in October, it’s back to business as usual. For many of us, calendars are fully booked with events until December — and then the holiday season kicks in. It’s a whirlwind of friends, family, celebrations, and for some, even a trip back to the motherland.
But right now is the moment to pause and refocus on what truly matters for your business. One powerful tool to help you do that? Building an email list that grows into a community of loyal customers.
Recently, I spoke with an expert who wanted to connect more meaningfully with her audience. She realized that stepping back from traditional platforms like Instagram gave her the space to focus on LinkedIn — a channel that better matched where her customers actually spent their time. Why? Because it’s not about being everywhere. It’s about showing up where your audience is and offering them value — without being pushy or salesy.
Three Simple Tips to Get Started with Email Lists
- Promote your newsletter naturally. Let people know you share useful updates, tips, or stories from time to time.
- Focus on your customers’ needs. Ask yourself: what are the top 3 things my audience really values? (Think practical reminders, quick insights, or even a friendly check-in.)
- Collect with intention. Don’t just gather contacts for the sake of it. Make sure there’s a clear connection point between your brand and your audience.
A Client Story: Staying on Top of Mind
I also worked with a client based in the Netherlands who struggled to reach the right audience using digital channels. He felt pressured to be on every platform, but it wasn’t working. So I asked him: Why not double down on what’s already working for you?
For him, LinkedIn was that channel. Instead of reinventing the wheel, we built a strategy around storytelling — crafting relatable, authentic stories that kept him top of mind with his audience. The result? A stronger presence, better conversations, and more meaningful connections.
Sometimes the best solution isn’t about chasing the next big digital trend. It’s about amplifying what already works and creating stories that resonate.
✅ October is the month to refocus.
✅ Build your list, tell your stories, and meet your audience where they are.
✅ Stay on top of mind — consistently and intentionally.
Kind regards,
Augustina Austin