An Interview with Eric Osei, Founder of New Africa Impact Fund For many African entrepreneurs, business growth is the dream, but the transition from a small, agile team to a structured, scalable enterprise often exposes hidden weaknesses. In a candid conversation, Eric Osei, founder of the New Africa Impact Fund and author of Funding Options for Businesses, breaks down why businesses must pay attention to formalization, structure, and smart hiring practices during this critical phase.

Building a strong brand is not just about having a catchy logo or an active social media presence—it’s about creating a clear and strategic identity that resonates with your audience. Working with experts has taught me that cutting through the noise and going back to basics is crucial. A well-defined brand model helps clarify where you want to be and how to get there. Many experts struggle with branding because they fall into the trap

By Eric Osei (New Africa Impact Fund) Raising capital is one of the biggest challenges for entrepreneurs, especially in the early stages of a business. Traditional funding sources such as bank loans, venture capital, and grants can be difficult to access without a proven track record. This is why many entrepreneurs turn to their friends, family, and close networks for financial support. However, approaching loved ones for funding requires a thoughtful and professional strategy to

Building a brand is a significant investment of time, energy, and resources. But how do you determine if it’s truly working for you? The answer isn’t always straightforward, as branding success can be challenging to measure. However, with the right focus and clear metrics, you can assess its impact effectively. Here’s how: 1. Define Your Metrics Every brand’s success will look different depending on your goals. To evaluate if your branding efforts are paying off,

Many of the clients I work with sometimes worry about reaching out to their own clients too often. They wonder if following up with leads or continuing contact after a project is complete truly adds value, or if it risks coming across as intrusive. This is a valid concern, especially when you’re in an industry where people are already inundated with ads and promotions. However, one thing remains true: staying in touch is almost always