Stay Connected with Your Clients and Audience

Many of the clients I work with sometimes worry about reaching out to their own clients too often. They wonder if following up with leads or continuing contact after a project is complete truly adds value, or if it risks coming across as intrusive.

This is a valid concern, especially when you’re in an industry where people are already inundated with ads and promotions. However, one thing remains true: staying in touch is almost always beneficial. Even if a client unsubscribes from your newsletter or asks for a break in communication, that’s a rare case—especially if you’re focused on providing genuine, high-quality service.

Why Following Up Matters

I recall a time I spoke with a PR firm that would have been a perfect fit for some markets I was targeting. However, the timing wasn’t right for collaboration at that moment. I didn’t follow up right away, not because I wasn’t interested, but because I wasn’t ready just yet.

Months later, when the timing felt right, I struggled to find their contact information. There had been no follow-up, no newsletter, nothing to keep them on my radar. Fortunately, I was able to track down their email, but not everyone would go to such lengths. For many clients, a gentle reminder can make all the difference.

How to Stay Visible

There are multiple ways to keep your business visible without overwhelming your clients:

  • Share Valuable Content: Don’t hesitate to ask if you can add clients to your newsletter. A simple, “May we keep you in the loop with our updates?” can open the door to ongoing engagement.

  • Direct Check-ins: Send a follow-up email a few months after a project wraps up. Ask how things are going or if there’s anything they need—it’s an easy way to show you care.

  • Engage on Social Media: If your clients are active on social platforms, make an effort to connect. A like or thoughtful comment on their updates helps keep you top of mind.

    Let’s work together to make your brand visible and rekindle connections with clients you haven’t heard from in a while.

 

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